FORD
Next Time, Go With a Maverick
There are many times when owning a truck would be helpful… but like many things, you don’t know how badly you need it until it’s too late.
THE STUNTThe purpose of this campaign was to create buzz around the 2025 Ford Maverick’s amazing capability. We create an in-person installation
that offers a playful, tongue-in-cheek dramatization of the relatable realization that your vehicle should fit your lifestyle.
that offers a playful, tongue-in-cheek dramatization of the relatable realization that your vehicle should fit your lifestyle.
SOCIAL
To further exposure, we created social content to support our in person stunt showing other senarios where having a Maverick would be helpful. We also including a giveaway where one lucky participant won a new 2025 Ford Maverick.
To further exposure, we created social content to support our in person stunt showing other senarios where having a Maverick would be helpful. We also including a giveaway where one lucky participant won a new 2025 Ford Maverick.
OUT OF HOME
Copywriter:
Cameron Norman
Cameron Norman
HENDRICK’S GIN
Enter The Giniverse
When you drink Hendrick’s Gin,
it takes you to the most curious place of all, the GINIVERSE. With a visual refresh, we gave Hendrick’s a real world feel while sticking to their whimsical spirit to show you the future of curiosity.
BRAND BOOKPlease, tumble through.
SOCIAL
OUT OF HOME
ACTIVATION: Hendrick’s Gin x New York City Library
The Giniverse Adventure guide, listen to the white rabbits for the clue to your next destination, each leading you closer the Giniverse.
Clue #1
Clue #2
Clue #2
Clue #3
Clue #4
Clue #5
Clue #6
Final Destination
Copywriter:
Luke Strother
Luke Strother
MITCHELL & NESS
Wear Greatness
Mitchell & Ness is most famously known for their authentic throwback sports jerseys and every jersey tells a story. There are moments in sports history that change the game or culture. These moments are fleeting, but a jersey never is.
OUT OF HOME
MOTION
PRODUCT INNOVATION
This campaign honors athletes in a fun way, but it’s still missing one thing: our female athletes. Many sports apparel companies only sell male athlete's jerseys in a female cut for women. None sell female athlete's jerseys. With this new collection, Mitchell & Ness will honor the legendary women who paved the way.
PARTNERSHIP: Mitchell & Ness x Beats
Copywriter:
Selma Kettwich
Selma Kettwich
Durex Silver
For the seasoned lover.
Yes, your grandparents still go at it, but they are not doing it safely. STI’s have doubled amongst seniors and Durex Silver is here to help Grandpa do it responsibly.
PACKAGING
OOH
DUREX SILVER BULLET
SAM’S CLUB:
Freeosk Machine where our seniors can purchase Durex Silver as well as try a free sample because who doesn’t love a free sample.
CASE STUDY VIDEO
Art Director:
Maya Kahnke
Mellette Mackie
Copywriter:
Cameron Norman
Strategist:
Dominic Militello
Maya Kahnke
Mellette Mackie
Copywriter:
Cameron Norman
Strategist:
Dominic Militello
NotCo
No Hangxiety
NotHangover is going to fight hangxiety to keep the good times going and let you see last night clearer with hangover relief.
OUT OF HOME
COACHELLA: PR Influencer Box
COACHELLA: Hangxiety Hut
COACHELLA: Hangover Happy Meal
COACHELLA: Photobooth
CASE STUDY VIDEO
Copywriter:
Luke Strother
CBM/Strategist:
Brian Nguyen
Luke Strother
CBM/Strategist:
Brian Nguyen
ICEE
Dare To Chill.
Sometimes we forget we’re only human. We take life way too seriously with trying to be the best version of ourselves. Sometimes you gotta dare to chill a little.
OUT OF HOME
SOCIAL - DARE TO CHILL CHALLENGE
ICEE is asking you to take to social media and interrupt those who are taking life a little too seriously. Dare them to chill with an ICEE.
ICEE is asking you to take to social media and interrupt those who are taking life a little too seriously. Dare them to chill with an ICEE.
DARE TO CHILL FOR DUMMIES
The only new hobby you need to be picking up is how to chill. This book is a spoof of the “for dummies” books, inside is an endless amount of ICEE coupons without expiration dates because that’s all you need to chill.
The only new hobby you need to be picking up is how to chill. This book is a spoof of the “for dummies” books, inside is an endless amount of ICEE coupons without expiration dates because that’s all you need to chill.
ICEE 18-WHEELER
30 Second Spot
Copywriter:
Luke Strother
Strategist:
Ed Keithly
Luke Strother
Strategist:
Ed Keithly