FORD
Next Time, Go With a Maverick
There are many times when owning a truck would be helpful… but like many things, you don’t know how badly you need it until it’s too late.
THE STUNTThe purpose of this campaign was to create buzz around the 2025 Ford Maverick’s amazing capability. We create an in-person installation
that offers a playful, tongue-in-cheek dramatization of the relatable realization that your vehicle should fit your lifestyle.
that offers a playful, tongue-in-cheek dramatization of the relatable realization that your vehicle should fit your lifestyle.
SOCIAL
To further exposure, we created social content to support our in person stunt showing other senarios where having a Maverick would be helpful. We also including a giveaway where one lucky participant won a new 2025 Ford Maverick.
To further exposure, we created social content to support our in person stunt showing other senarios where having a Maverick would be helpful. We also including a giveaway where one lucky participant won a new 2025 Ford Maverick.
OUT OF HOME
Copywriter:
Cameron Norman
Cameron Norman