MITCHELL & NESS
Wear Greatness

Mitchell & Ness is most famously known for their authentic throwback sports jerseys and every jersey tells a story. There are moments in sports history that change the game or culture. These moments are fleeting, but a jersey never is. 



OUT OF HOME












MOTION






PRODUCT INNOVATION



This campaign honors athletes in a fun way, but it’s still missing one thing: our female athletes. Many sports apparel companies only sell male athlete's jerseys in a female cut for women. None sell female athlete's jerseys. With this new collection, Mitchell & Ness will honor the legendary women who paved the way.












PARTNERSHIP: Mitchell & Ness x Beats








Copywriter:
Selma Kettwich












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RESUME
MELLETTEMACKIE@GMAIL.COM